Empathy with the product
When thinking about a product, you thinking of a solution to a problem and it is here that enter in an evolutionary process that leads to innovation. The "product" is never an end in itself, but an object, a service, or the result of a mental journey in search of a solution. The product is, basically, the solution to a problem. To think in simple terms and to consider the product simply as something to sell, regardless of the creative and innovative processes which produced it, does not build quality.
For us, product quality is intrinsic to the nature of our business. It is an empathetic relationship in which the problem necessarily generates a solution which is built on the values of our brand, regardless of the cost. There is no compromise on quality because it would distract us from our systemic platforms and invalidate our desire to evolve, which is reflected every day by customer problems and the solutions we offer.
It is, without doubt, a complex and difficult process, but one, nevertheless, which is exciting to manage. It is a process that leads to a strong value of quality as if it were a creative design whilst being real and concrete
By continually pursuing quality, we are continually putting ourselves to the test. Yes, this can be hard when the solution is hard to achieve, but it’s worth it in the long run. We never give up and if we ever did, we would be stunned.
We don’t make “products”. We offer solutions. And this desire stems from the empathetic relationship that we build with the product itself. We don’t think that product quality is what you put into it – we believe product quality is what the customer takes out of it!